MARKETING PROPOSAL
“For Your Home”
Presented by:
Bill Remorenko
Realtor®
717-201-2666 Cell
Date: ___________
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PURPOSE
The purpose of this proposal is to outline the marketing approach for your home.
INTRODUCTION
A 1992 Professional consumer survey asked what “turned off” buyers. The results showed that 70 % of potential buyers were “turned-off” by selling tactics and attitude of the Listing Agent. Price was an issue in less than 50% of the cases. The same people, when asked what they wanted most from a real estate agent indicated the following:
- Keep the best interest of the customer in mind: respect both the interests of the buyers and the sellers;
- Keep the customers informed: provide consistent communication and service;
- Be knowledgeable, help people make the best decisions; and
- Be professional;
MARKETING PLAN
Henry Ford said, “Before everything else, getting ready is the secret to success.”
There are only two reasons for homes not to sell … Price and Market Exposure.
Pricing
Seller and the Listing agent will as mutually agree upon the listing price. At present, I would recommend maintaining the listing price of (to be determined).
If after 30 days, based on either a lack of showings, buyer feedback or offers that indicate the price should be adjusted, we can do so at that time.
Advertising
| The Real Estate Book |
| • Every month, beginning with the Next issue.
|
| Homes & Land of Lancaster County |
| • Every other month, beginning as the Next issue.
|
| The Real Estate Weekly |
| • Approximately 4 – 6 times per year, the listing agent will purchase a separate full-page ad. 1/8th of that page will be dedicated to your home. |
Marketing
Signage
• A “For Sale” sign will be placed on your property.
• An information box, with a brief property description will be placed on your property.
Open Houses: ONLY WITH SELLER'S APPROVAL.
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If needed, Sunday open houses will be used to generate buyers. The number and timing will be determined after the
first 30 days of marketing. In all cases, the times and dates will be as agreed to, by you, in advance. At a minimum, I will have an
Open House every 4-5 weeks. The first Open House can be held within two weeks of the actual listing. |
Internet
LISTING AGENT RESPONSIBILITIES
Bill Remorenko, Listing Agent, will either meet with the Owner or discuss by phone, on a regular to discuss market trends, prospect feedback and recommend new strategies.
- Listing Agent is responsible for all advertising and marketing.
- Listing Agent is responsible for coordinating all showings and providing follow-up on a timely basis. A monthly activity summary will be sent to your attention.
- Listing Agent is responsible for all paperwork, agreements and other real estate documents.
- A lock box will be placed on the residence, after Owner's approval.
COMMISSION
Cooperative Sale
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Five and three quarters percent
(5.75%) – WEB LEADS of the contract amount
for the sale. Three (3.0%) per cent shall be paid to the
selling Agency and Two and three quarters (2.75%) per
cent to the listing agency. All commissions are
negotiable. |
LISTING REFERENCES - Available upon request
LISTING PAPERWORK EXPLANATION
CONSUMER NOTICE
Effective November 2000 it is PENNSYLVANIA STATE LAW that a real estate agent MUST present the Consumer Notice to all prospective clients. The Consumer Notice IS NOT A CONTRACT. It's purpose it's to inform all consumers of the business relationship between the real estate salesperson and the prospective client.
MULTIPLE LISTING SERVICE: EXCLUSIVE RIGHT TO SELL
(Sign at bottom “Owner”)
| This is the actual listing contract. The important items to review are: |
| Item. |
1 |
|
|
The listing price: |
$ To be Determined |
|
The term (length of the listing): |
Negotiable. |
| Item. |
2 |
|
|
Please read the entire paragraph. The listing commission and contractual terms for the listing are indicated.
5.75% for a CO-OP Sale, any Agent other than myself is the Selling Agent.
The Selling Agency receives 2.75% of the 5.75% commission. |
| Item. |
3-13. |
|
|
These are generally self-explanatory. |
RESIDENTIAL INPUT FORM
(Sign at bottom “Owner.”)
This is the data entered in the Multiple Listing Service (MLS). Corrections and or changes can be made at any time.
SELLER PROPERTY DISCLOSURE STATEMENT
(Initial pages 1, 2, 3 and Sign at bottom page 4, “Owner.”)
A Seller must disclose to a buyer all known material defects about property being sold that are NOT READILY OBSERVABLE.
The statement is not a warranty of any kind. Past problems that have been corrected should be noted as such.
The Seller should also note any other defects not specifically addressed by the form. Also, ANY RESERVED ITEMS should be noted.
SELLER'S NET SHEET
(Initial and date where indicated)
This is a “Good Faith Estimate” of the expected selling expenses for your property.
The purpose is to have the Sellers acknowledge that there are costs involved in the sale of a property.
All pre-paid items such as taxes, water, sewage, trash removal will be prorated to the actual settlement date.
The Seller pays for all items applicable up to and including the day of settlement –
the Buyers reimburses the Seller's for any of these items that have been prepaid and for which the
Buyer's will receive the benefits, after settlement. The amounts shown are only estimates.
LISTING NEEDS:
| All utility bills: | Average monthly amount | |
| |
Gas: |
__________ |
|
|
Water: |
______/____ |
(name of provider) |
|
Electric: |
__________ |
(name of provider) |
|
Trash: |
______/____ |
(name of provider) |
|
|
Security: |
__________ |
(name of provider) |
|
|
Cable: |
__________ |
(name of provider) |
| |
| Key: |
|
____________ |
|
| Lockbox: |
|
____________, Location:___________________ |
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Showing instructions:
______________________________________________________________
______________________________________________________________
______________________________________________________________
Taxes:
|
Spring: |
$__________ |
|
|
School: |
$__________ |
|
Possession: ______days
Seller Disclosure: SEE FORM
RESERVED ITEMS:
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
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